Consumers going digital as better rates push one-third of UK savers to a new provider 

A new independent survey of 2,000 UK adults has found:

• In the past two years, 34% of UK adults have opened a savings account with a new bank or savings provider.
• 55% of those who moved their savings moved to digital banks and away from the high street lenders

 
Consumers across the UK are more likely to open a new savings account with an online-only provider than with a traditional high-street lender, new research has found.

SmartSave, run by Chetwood Financial, commissioned a survey of 2,000 UK adults, finding that only 34% of those surveyed have opened a savings account with a new bank in the last two years. 55% of those who changed providers opted to ditch the high street, moving their savings to an online-only provider.

69% of respondents moved to a new bank because it was offering higher interest rates, with 55% saying their previous bank was not passing on higher interest rates to savers despite the base rate hikes.

70% of those who switched providers did so after researching the best buy tables online, while another 62% used a comparison site or online savings platform to discover the best deal.

Less than a quarter (23%) of those who switched providers found the process of opening a new savings account with a different bank difficult.
 
Andy Mielczarek, Founder and CEO of SmartSave, said: “It is clear from this data that consumers are favouring digital solutions to get the most out of their savings, whether that means going online to find the best available deals or favouring digital banks when they decide to make a switch.

“With many big banks failing to pass better rates onto customers despite the Bank of England’s base rate hikes – and rightly coming under fire for these failings – it’s not a surprise that consumers are looking beyond the high street. Indeed, the high inflation environment has put pressure on consumers to make the most of what they’ve got, and our research highlights that many of those with savings are assessing the best options.

“But only 33% have opened new accounts in the past two years, and this number could be higher. Savers today need to be aware of the loyalty penalty that staying with the same savings products and providers could enact on them – their best bet is to be proactive in establishing the rates they are achieving and then searching out possible alternatives.”
 

About the research
 
The market research was carried out between 8th and 13th September among 2,000 UK adults via an online survey by independent market research agency Opinium. Opinium is a member of the Market Research Society (MRS) Company Partner Service, whose code of conduct and quality commitment it strictly adheres to. Its MRS membership means that it adheres to strict guidelines regarding all phases of research, including research design and data collection; communicating with respondents; conducting fieldwork; analysis and reporting; data storage. The data sample of 2,000 UK adults is fully nationally representative, ensuring the respondents are weighted by age, gender, region, employment status and political views.