New research from Twenty7tec reveals the ‘Rishi Effect’ is yet to reassure Britons, with 80% of UK adults still lacking financial confidence, after new PM’s first week. It also reveals:


  • Two-thirds of 2019 Conservative voters report no rise in confidence about their personal finances, after Sunak’s first seven days in office.
  • Over 65’s report the highest rise in post-Rishi personal finance confidence, with under 35’s the lowest.


As Rishi Sunak completes his first seven days in office, new research has revealed that only one-in-five British people feel more confident about their personal finances since the new Prime Minister came into power.

The survey by the financial adviser technology firm Twenty7tec asked 2,000 UK adults if they felt more confident in their personal finances, after a week of the new Rishi Government.

One-in-five (19.82%) reported feeling a positive Rishi-effect in their personal finances, while four-in-five (80.18%) stated they did not feel more confident in their personal finances.

Perhaps most concerningly for the Sunak administration, two-thirds (63.50%) of Conservative voters in the 2019 General Election reported that the new government was yet to inspire confidence in their personal finances.

Meanwhile, a positive Sunak impact was felt more by older people than younger, with nearly a third of over-65’s (29.82%) reporting higher financial confidence, compared to just over one-in-ten (13.03%) of under-35’s.


James Tucker, founder of Twenty7tec said:

“Has Rishi missed an opportunity by not holding the Budget this week? 80% is a remarkable figure. Even those who voted blue in the 2019 General Election remain to be convinced with only one-third of them saying that they feel more confident about their finances one week into his premiership.

“Rishi managed to keep the economy moving during an incredibly difficult time at the beginning of the pandemic. But he’ll be fully aware that ‘past performance is not indicative of future results’. I’d expect to start hearing some ideas emerging from Number 10 and 11 over the coming days to keep everyone happy ahead of the November 17th Budget.

“Anecdotally, individuals are leaning on our wealth adviser clients more and more as they see a challenging set of economic conditions and a pretty unforgiving stock market and pensions drop. Being able to advise accurately and in a timely fashion is maybe more important now than it has ever been.

“Finally, as a business owner, I’d like greater clarity so that I can plan better for the future of our wealthtech and mortgagetech business. From the stats, it would appear I am not in the minority.”



Research Methodology.



Twenty7tec surveyed 2,000 UK adults on 1 November 2022. Respondents were asked ‘One week into Rishi Sunak’s Government, are you more confident about your personal finances?’.

 The survey was conducted by Find Out Now. Find Out Now is a member of the Market Research Society, and abides by its Code of Conduct.


Full Research Results.


All respondents:


One week into Rishi Sunak’s Government, are you more confident about your personal finances?






All respondents, broken down by age:


One week into Rishi Sunak’s Government, are you more confident about your personal finances?



18-24 yrs



25-34 yrs



35-44 yrs



45-54 yrs



55-64 yrs



Over 65 yrs




All respondents, broken down by voting in the 2019 General Election:



One week into Rishi Sunak’s Government, are you more confident about your personal finances?









Liberal Democrat










Further comment came from Sarah Gardner, founder of Allegro Tax:

“The people have spoken and one week into Rishi Sunak’s government, they’re not more confident about the state of their personal finances.

“The Government was always going to have to make a call as to when to hold the Budget statement after Liz Truss’s departure. Not long enough and they don’t get the time to set the right policies which is at least in part what brought Truss down. Too long and people are getting increasingly jittery about their personal finances and about what they’re going to be able to afford to spend on Christmas presents.

“The same goes for business owners and CFOs – both groups hate a late of clarity and transparency. What the poll results is that the Government has a lot of work to do to win over the people. Let’s hope that come the afternoon of November 17th that business and private individuals have the clarity that they are so desperately seeking.”

“Professionally, I’d love to see some clever technology sector relief for start ups and scale ups as I think it’s a real opportunity for the Government to make a smallish tax concession which would result in significant job growth over the next couple of years.”


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