As investors seek opportunities beyond traditional asset classes, new research from Whiskey & Wealth Club has analysed historical stock data to identify the whiskey brands that have proven most profitable over the past two decades, showing what a £100 investment would be worth now

 

 

Company

Primary brands

2005 Stock Price (£)

Shares Purchased (£100)

Current Stock Price (£)

Current Value (£100)

Real Percentage Change

Constellation Brands (STZ)

High West, Svedka Vodka, Nelson Bros.

20

5

180

900

403.70%

Thai Beverage Public Company Limited (Y92.SI)

Grand Royal (Primarily Southeast Asia)

0.07

1428.57

0.45

642.86

259.76%

Rémy Cointreau (RCO.PA)

Bruichladdich, Westland

20

5

127.5

637.5

256.74%

Diageo (DGE)

Johnnie Walker, Guinness, J&B, Bulleit

7

14.29

38

542.86

203.88%

Pernod Ricard (RI.PA)

Chivas Regal, Jameson, The Glenlivet

30

3.33

153

510

185.49%

Davide Campari-Milano N.V. (CPR.MI)

Wild Turkey

3.33

30.03

8.5

255.26

42.86%

Brown-Forman (BF.B)

Jack Daniel’s, Woodford Reserve

25

4

60

240

34.32%

Suntory Beverage & Food (2587.T)

Jim Beam, Maker’s Mark, Yamazaki

15

6.67

30

200

11.93%

Kirin Holdings (2503.T)

Four Roses

6

16.67

12

200

11.93%

Asahi Group Holdings, Ltd. (2502.T)

Nikka Whisky

9

11.11

18

200

11.93%

Constellation Brands leads the rankings, with a remarkable 403.70% growth in stock price. Their focus on ‘building brands people love’ has clearly translated into significant returns for investors.

Thai Beverage ranks second, experiencing a 259.76% increase in stock price. This demonstrates the potential for strong growth in regional markets.

Rémy Cointreau comes in third with a 256.74% increase. Their diverse portfolio of whiskey brands, coupled with their established presence in other spirits, has contributed to their success.

Established players like Diageo and Pernod Ricard also delivered solid performances, demonstrating the stability and enduring appeal of iconic whiskey brands.

Commenting on the research findings Joshua King, Global Sales Manager at Whiskey & Wealth Club said: “The analysis of the most profitable whiskey brands over the past 20 years provides a fascinating insight into the dynamics of the spirits market.

“From established global giants to smaller, more specialised producers, each company has played a role in shaping the industry and delivering returns for investors.

“While past performance isn’t a guarantee of future success, understanding these trends can be invaluable for anyone interested in the world of whiskey and investment.”

To view more, please visit: https://whiskeywealthclub.com/investment/the-most-profitable-whiskey-brands-of-the-last-20-years-how-much-investors-could-have-made/

Methodology

This analysis investigates the hypothetical returns of a £100 investment in various publicly traded whiskey companies (or their parent conglomerates) in early 2005. Historical stock prices (adjusted close) were obtained primarily from Yahoo Finance, with approximate exchange rates used for non-GBP listed companies. The number of shares purchasable with £100 in 2005 was calculated, and this was multiplied by the current stock price to determine the nominal current value. To account for the impact of inflation, UK CPI data from the ONS was used to adjust the initial £100 investment to its equivalent value in 2024, allowing for the calculation of the real percentage change in investment value



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