DIY investment platforms hit fresh highs as AUA surges to £653bn in Q2 2026 

In the last decade, self-directed assets increased from £167 billion to £653 billion as at the end of June. 

Boring Money CEO and Founder Holly Mackay comments: “Strong markets and continued consumer interest took self-directed investments to fresh highs by the end of June. The DIY investment platform sector has grown 4 x in the last decade.  

“The next test will be any sustained market correction, as one-quarter of all investors have only been in the market for less than three years, experiencing volatility but no sustained downturn. Providers need to keep an eye on the future – any sustained correction will demand swift, clear communication, particularly for those with less experienced customers on their books.” 

Notes 

1.      Boring Money market data is sourced from over 20 leading self-directed platforms and published quarterly in Market Monitor 

2.     Boring Money is an independent research and data business, and publishing house which provides information, tips and Best Buy tools to savers and investors. Boring Money Insights supports the industry with qualitative and quantitative research, enabling a better understanding on the consumer.   

3.     Founder Holly Mackay has worked in the investment industry for 30 years and is supported by a team of 28 researchers, analysts, technologists and marketing execs.   

4.     Boring Money has been benchmarking growth in AUA, customer accounts and provider data since 2015.