Our mission

Accessible investing, regardless of expertise or wealth.

Our Vision

To help you set your financial goals. To give you a plan on how much to regularly save so you can be confident you’re on target.

We want you to feel good about how your investments are working for you, to understand the key concepts about investing so that you make the right decisions for you and your family.

Piggy Bank


We use low cost funds, with a low minimum for you to get started, so the service is manageable.

Computer devices

Simple to access

We’ve built a system you can easily use on your mobile or computer. If you struggle – we’ve got it wrong.

Tablet device

Easy to understand


We break down the jargon and make sure that we’re always telling you what you need to know when you need to know it.


Enjoyable to use

You shouldn’t dread your first investment with us. There may be lots of things we have to ask, but we’ve tried to make it simple, even (dare we say it) fun.




We use modern techniques to spread your investments across many sectors and countries, the opposite of putting your “eggs in one basket”.




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